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Humoring the Horror of the
Converging Emergencies
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Hey green spender http://apocadocs.com/s.pl?1266674992
IF YOU care about the environment, you may want to show that in the way you spend your money. Maybe you shop at an organic food store rather than a conventional supermarket. You probably look at energy efficiency labels before buying a new laptop. And if you're really serious, you may even be concentrating your nest egg into "green" investment funds.
All of these decisions could help steer us towards a truly green economy - but only if consumers and investors have a good idea of which companies have genuinely minimised their impact on the environment. Do the corporations that benefit from our environmentally conscious purchasing and investment choices deserve their green halo?... To find out, New Scientist teamed up with two companies that have collected the most relevant data. Earthsense, based in Syracuse, New York, has polled US consumers on their perceptions of the "greenness" of various companies. Trucost, headquartered in London, has compiled an unparalleled quantitative assessment of companies' global environmental impact.
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[Read more stories about:
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'Doc Michael says:
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I'm wondering what color our "consumption society" is. Ain't green yet.
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Establishing the "true cost" of products is really, really important, and we need to figure out how to add an environmental cost surcharge to everything we do. Incentives help motivate us to do the right thing.
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