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Why Did Top Scientific Journals Reject This Dr. Bronner's Ad? http://apocadocs.com/s.pl?1413854848
David Bronner, CEO of Dr. Bronner's Magic Soaps, presides over a company with famously wacky product labels. Sample sentence, from the 18-in-1 Hemp PEPPERMINT soap bottle: "Each swallow works hard to be perfect pilot-provider-teacher-lover-mate, no half-true hate!" But Bronner himself, grandson of the founder (the one with the elaborate prose style), has emerged as a serious, though fun-loving, activist, particularly around pesticides and genetically modified crops, as Josh Harkinson's recent Mother Jones profile shows.
But apparently, Bronner's writing on GMOs is too hot for the advertising pages of the English-speaking world's two most renowned science journals, Science and Nature--even though a slew of magazines, including Scientific American, The New Yorker, Harper's, The Nation, Harvard, and, yes, Mother Jones, accepted the Bronner ad. It consists of a short essay, known in publishing as an advertorial, that's nothing like the wild-eyed rants on his company's soap bottles. Bronner's ad (PDF) focuses on how GMO crops have led to a net increase in pesticide use in the United States, citing an analysis by Ramon Seidler, a retired senior staff scientist at the Environmental Protection Agency.
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[Read more stories about:
GMOs, economic myopia, stupid humans]
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'Doc Michael says:
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I think those overly-respected journals just can't get behind 5-point type, saying 'pilot-provider-teacher-lover-mate, no half-true hate!'"
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