Deaths-head Jester

[The Project]
[The ApocaDocs]
[Equal Share]
The Six Scenarios:
[Species Collapse]
[Infectious Disease]
[Climate Chaos]
[Resource Depletion]
[Biology Breach]


It's weekly, funny, and free!


More than 5,600 stories!

A great gift
for crisis deniers!

The ApocaDocs have a Book!
Humoring the Horror of the
Converging Emergencies
94 color pages
$24.99 now $15!
Or read FREE online!


Ping this story
in social media:

Posted Sun Dec 12 2010: from PRI:
Italy says addio to bottled water
That's because Italians drink more bottled water, or acqua minerale, than anyone else in the world -- about 55 gallons per person each year, more than 3 billion gallons country-wide. Many Italians think it tastes better. Or that it's chic. One thing's for sure: Bottled water has a big environmental impact. To try to cut back on the pollution caused by all the plastic bottles, and from transporting the water across long distances, Italy's biggest retailer is doing something virtually unheard of in the corporate world. It recently launched an ad campaign to convince consumers to stop buying the bottled water it sells. Or at least to buy water that comes from nearby. "We did a life-cycle analysis of mineral water in bottle and we discovered strongest impact is made by the transportation", says Marisa Parmigiani, the social policy director for the Co-op supermarket. As its name indicates, the chain is a Co-operative, and a powerful one, with 20 percent of the Italian supermarket share.
[Read more stories about: corporate goodness, efficiency increase]

No reader quips yet -- be the first!

Got a PaniQuip?

Your Quip (limit 140 characters, no links, just wit):

First name:

The text shown in the Web image to the right:

We reserve the right to reuse, remove, or refuse any entry.

'Doc Michael says:
Commerce as if our lives depended on it. How weird is that?

More stories:
  • Grassland butterflies in steep decline across Europe
  • Beekeepers, Activists Demand EPA Remove Pesticide Linked to Bee Deaths
  • (Italy says addio to bottled water)
  • Red Sea Shark Attacks: Killing Spree Puzzles Scientists
  • Feds dismiss need to recall lead drinking glasses

  • Want to explore more?
    Try the PaniCloud!
    Copyright 2010 The