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Posted Mon Sep 8 2014: from Guardian:
The similarity between circular economy and water stewardship
How will the new fad - these circular models - improve a company's water management? Circular economies, the theory says, produce virtually no waste, as all raw materials are re-used and recycled continuously to form a closed loop. It's a dramatic shift from our current linear economy, in which we take, make, consume and dispose, drawing regularly on our natural resources to create products that eventually end up as trash. From a conservation perspective, a closed loop system is obviously better for the environment. But is that it? Does it really have the potential to transform business markets? It might. When circular economy thinking is applied to business operations, it is surprisingly synergistic to water stewardship. For both water stewardship and circular models, efficiency isn't the end game. Yes, it's important to reduce the water required to make and dispose of products. Water efficiency also tends to carry additional benefits, such as increased profits and energy savings. But from a natural resources management perspective, there's much more to do.
[Read more stories about: water issues, efficiency increase, low-energy future]

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'Doc Jim says:
I'm more accustomed to circular reasoning, like "there's no point in trying to save the planet, because we're utterly screwed, so let's use it up faster."

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