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US media consumption to rise to 15.5 hours a day -- per person -- by 2015 http://apocadocs.com/s.pl?1383792568
A new study by a researcher at the San Diego Supercomputer Center (SDSC) at the University of California, San Diego, says that by 2015, the sum of media asked for and delivered to consumers on mobile devices and to their homes would take more than 15 hours a day to see or hear. That volume is equal to 6.9 million-million gigabytes of information, or a daily consumption of nine DVDs worth of data per person per day.
So when do we have time to sleep or work if we spend every waking minute being exposed to myriad media? The answer is that media delivered is not a measure of attention or comprehension of that media....
"While machines can always overload us, it's more a question of, how can we design these systems to produce meaningful value? That's the critical challenge as we speed further into the age of digitally-based information," according to Short.
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'Doc Jim says:
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Ten hours is already committed to celebrities and scandals, two hours for Facebook, two hours for news about tv series and movies, an hour and a half for browsing YouTube and upworthy.com. Where is the time for hi-def 3D Nature retrospectives?
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