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Posted Fri Sep 2 2011: from Mongabay:
EcoCommerce 101: adding an ecological dimension to the economy
EcoCommerce 101: Adding an Ecological Dimension to the Economy provides a foundation for an analysis of environmental economics from the perspective of a theorist and a practitioner. The author, a fifth-generation farmer living in the USA with a background in economics, separates his book into three easy-to-read sections. Each section is filled with examples through which the reader can understand both the theory and the application of ecocommerce. By defining ecocommerce, as envisioned by the author, as a set of catalytic theories and activities unifying the worlds of economics and ecology, EcoCommerce 101: Adding an Ecological Dimension to the Economy makes a compelling yet simple argument that 21st Century wealth creation must be grounded in the reality of an ecologically sound natural resource management system proven through sound supply and demand modeling.
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'Doc Michael says:
That's perilously close to treating the ecosystem as if it had economic value.
Which would threaten capitalism as we know it!

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