Deaths-head Jester

[The Project]
[The ApocaDocs]
[Equal Share]
The Six Scenarios:
[Species Collapse]
[Infectious Disease]
[Climate Chaos]
[Resource Depletion]
[Biology Breach]


It's weekly, funny, and free!


More than 5,600 stories!

A great gift
for crisis deniers!

The ApocaDocs have a Book!
Humoring the Horror of the
Converging Emergencies
94 color pages
$24.99 now $15!
Or read FREE online!


Ping this story
in social media:

Posted Fri Mar 5 2010: from MIT, via PhysOrg:
Behavioral economics and the energy behavior
The argument Sendhil and I make is that we have to compare across all of these classes and say, "What's cost-effective in terms of achieving our goals?" We use the results from recent large-scale energy conservation programs that were motivated by behavioral science to show that behavioral science R&D is an underexplored and potentially cost-effective approach.... There was an academic study by psychologist Bob Cialdini and co-authors that helped provide the proof-of-concept for the OPOWER program. In this study, the researchers left door-hangers at a group of households in California. Some of the door-hangers said, "Save money by saving energy," some of them said, "Save the environment," and some said, "Here's how much your neighbors are using." And the ones that said, "Here's how much your neighbors are using" had a much stronger impact on energy consumption. In the last couple of years that study in particular has had a lot of influence.
[Read more stories about: efficiency increase]

No reader quips yet -- be the first!

Got a PaniQuip?

Your Quip (limit 140 characters, no links, just wit):

First name:

The text shown in the Web image to the right:

We reserve the right to reuse, remove, or refuse any entry.

'Doc Michael says:
It takes a village to raise a meme.

More stories:
  • Disposal of spilled coal ash a long, winding trip
  • Groundwater depleting at alarming rate: Report
  • (Behavioral economics and the energy behavior)
  • Atmospheric scientist speaks at Butler
  • Review says global warming is man-made

  • Want to explore more?
    Try the PaniCloud!
    Copyright 2010 The