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Posted Tue Apr 20 2010: from
Folio:
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The Atlantic, Mother Jones, Others Collaborate on Environmental Editorial Project http://apocadocs.com/s.pl?1271770407
A major partnership that has been in the works since last year has come to fruition. The Atlantic, Mother Jones and Wired, along with Slate, Grist, the Center for Investigative Reporting and PBS current-affairs program "Need to Know," have teamed up to launch Climate Desk, a project dedicated to exploring the impact of climate change.
Hoping to tap into a combined online audience of more than 25 million monthly unique visitors, 1.5 million print readers and an anticipated TV audience of 1.5 million, the group will begin by publishing a series of articles exploring how American businesses are adapting to the liabilities, risks and opportunities surrounding climate change. During the final two weeks of April, two dozen stories on the topic will be posted to partner Web sites as well as to theclimatedesk.org.
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