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Green Intelligence: Toward True Ecological Transparency http://apocadocs.com/s.pl?1253033678
Wal-Mart has handed the environmental movement a new tool for ameliorating the human footprint: using an emerging generation of information systems to create market pressures to upgrade the ecological performance of commerce and industry. This strategy entails making life-cycle-assessment data for products transparent -- that is, labeling them with a sound, independent rating so shoppers can easily take the ecological impacts into account as they decide what to buy.
Indeed, the Wal-Mart announcement has thrust what once seemed merely an intriguing idea into a market reality companies will have to deal with -- not just in tomorrow's strategic plans, but in today's logistics and operations. Wal-Mart's 100,000-plus suppliers (and the likes of Procter & Gamble counts as just one) will be required to reveal their products' ecological impacts or have them dropped from the retailer's stores worldwide.
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[Read more stories about:
carbon emissions, climate impacts, ecosystem interrelationships, sustainability]
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'Doc Jim says:
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Just as long as they keep using the smiley face, I'm okay with it.
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