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Posted Thu Oct 22 2009: from Daily Climate:
A day built around a data point goes viral
Author Bill McKibben never saw this coming. Founder of, an environmental campaign aimed at holding atmospheric carbon dioxide concentrations below 350 parts-per-million, McKibben set this Saturday as the day to take to the streets. The call went viral in ways far beyond anything McKibben and fellow organizers imagined: As of Thursday morning some 4,227 actions and rallies are planned in 170 countries, with 300 events in China, 1500 across the United States, 500-plus in Central and South America. Organizers credit the increasing inter-connectedness of Web, cellular and social networks for the spread, saying such random and organic growth would have been impossible even two years ago. "This is the one most important number in the world right now," McKibben said in an interview. "It's the one number that applies as absolutely in the Maldives as in Manhattan. It somehow has worked its magic."
[Read more stories about: carbon emissions, global warming, sustainability, smart policy]

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'Doc Michael says:
What a difference a day -- and a data point -- makes!

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