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How reputation could save the Earth http://apocadocs.com/s.pl?1258386079
HAVE you ever noticed a friend or neighbour driving a new hybrid car and felt pressure to trade in your gas guzzler? Or worried about what people might think when you drive up to the office in an SUV? If so, then you have experienced the power of reputation for encouraging good public behaviour. In fact, reputation is such an effective motivator that it could help us solve the most pressing issue we face -- protecting our planet.... Out in the real world, these experiments suggest a way to help make people reduce their impact on the environment. If information about each of our environmental footprints was made public, concern for maintaining a good reputation could impact behaviour. Would you want your neighbours, friends, or colleagues to think of you as a free rider, harming the environment while benefiting from the restraint of others?
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