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[The Project]
[The ApocaDocs]
[Equal Share]
The Six Scenarios:
[Species Collapse]
[Infectious Disease]
[Climate Chaos]
[Resource Depletion]
[Biology Breach]


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Posted Sat Jul 25 2009: from TED talk, 2009:
Seth Godin: The Tribes We Lead, and Leading Tribes
We almost didn't view this TED video -- 'Doc Michael was talking about online "tribes" back in 1996 (, but we clicked anyway. As a consequence, we were illuminated: he is talking about operationalizing the tribe for a purpose. We were inspired. Because that is what, ideally, we ApocaDocs can do.

Internally, we are setting our goals for 2012. Either society will have woken up and begun radically shifting gears, or it's Road Warrior time, ahead. 2009 through 2010 need to be the holyshit period -- the time when we as a society grapple with what we've been doing to ourselves. 2011 needs to be the "why the hell aren't we fixing it faster era. And finally, 2012 needs to be the breakthrough year. We don't know what that breakthrough will be, but we need to do all we can to build to breakthrough.

The ApocaDocs, in three days, will have reached 3,000 stories identified, considered, recorded, and be-quipped, from the last 18 months. We have the data to help scare the hell out of people, in the next 18 months, if we have your help.

We are beginning to Twitter our stories (, and have had fits and starts with Facebook. The problem is, we both have more-than-fulltime jobs. We want to get the ideas out into the world as fast as we can, to catalyze the change that is required to have a livable world for our grandchildren.

Over the next six months, we'll apply more tools for community, for outreach, for participation. But for now, if you're as panicked as we are, please follow us on Twitter and ReTweet or Facebook as much as you can, to your own networks. Add your own stories, and lead your tribe, so others can ReTweet and expand the tribe who understands what's going on.

As you probably know, most everything is happening faster than expected. We need to react just as fast.
[Read more stories about: efficiency increase, technological innovation, tipping point]

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brian says: "twit the tribe - I like it ! thanks for all you do"

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'Doc Michael says:
Tribe? That sounds so primative.
Oh, it's actually fundamental?

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