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Food products should carry 'water footprint' information, says report http://apocadocs.com/s.pl?1248184832
Food and drink products should carry a new label to give consumers more information about their "water footprint" -- the hidden amount of water used in the manufacturing process -- two health and food lobby groups will recommend this week.
More transparency is needed about the huge volumes of water used to produce food, which most consumers are unaware of, said the joint report by the Food Ethics Council (FEC) and the health and food group Sustain.
It is calling for the proposed new label to reflect good practice, by taking into account the extent to which some companies and manufacturers are already working to use water in ways that are fair and environmentally sustainable.
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Who's gonna wanna drink that water once your foot's been in it?!
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