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China turns to Madison Avenue for an image makeover http://apocadocs.com/s.pl?1260291634
Reporting from Beijing - Plagued by recalls of toxic toys, poison pet food and other products, and facing rising trade barriers for its exports, China is taking a page from the American corporate playbook. It has hired a Madison Avenue ad agency to help burnish its image.
In what is believed to be Beijing's first global ad campaign, a television commercial now airing on CNN in the U.S., Asia and Europe portrays satisfied consumers enjoying Chinese-made goods. It also touts the notion that China's manufacturing prowess benefits nations around the globe.
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