ApocaDocs: Unilever wants ice cream to ease global warming

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Posted Mon Aug 24 2009: from London Times:


	Unilever wants ice cream to ease global warming http://apocadocs.com/s.pl?1251134514 Warm ice cream is the holy grail for scientists at Unilever, owner of the Magnum and Ben & Jerry's brands, which is developing a "low-carbon" product to be sold at room temperature and frozen at home. Unilever hopes that a product sold at room temperature will help to reduce greenhouse gas emissions. Ice cream is one of the company's more energy-intensive products because of the need to keep it frozen during transport and storage... A spokesman for Unilever said that warm, or so-called ambient, ice cream was a "very interesting idea" but one that posed tough challenges that its scientists were trying to solve.

[Read more stories about: carbon emissions, global warming, technological innovation]
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'Doc Michael says:

Biggest challenge might be naming it. Why not, um... "nice cream"?