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Posted Fri Oct 24 2008: from Strategic Management Journal:
Green Practices: When Do Corporations Respond To Stakeholders' Pressure? http://apocadocs.com/s.pl?1224864181
The authors find that firms with powerful marketing departments were more responsive to pressures from customers and competitors... In contrast, they find that firms with powerful legal departments were more responsive to pressures from regulators and environmental NGOs, and were especially likely to adopt government-initiated voluntary programs.
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