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Posted Thu May 22 2008: from AP, via Belleville News-Democrat:
Conservationists auction off frog naming rights http://apocadocs.com/s.pl?1211463325
Amphibian Ark, an international collaboration of conservationists working to save frogs, is organizing the effort to auction the naming rights to five species of frogs on the Internet - one frog a month for five months. Profits will fund efforts to protect frogs at a crucial time, said Kevin Zippel, Amphibian Ark's program director. Amphibians have been on the planet for 360 million years, but based on recent science, "This is the greatest extinction rate they've ever faced," he said.
[Read more stories about: amphibian collapse]

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