ApocaDocs: Everyone knows acid rain, but what about black water?

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Posted Sun Jun 1 2008: from Vancouver Sun:


	Everyone knows acid rain, but what about black water? http://apocadocs.com/s.pl?1212338130 In other words, when it comes to sorting the "clean energy" from the "smart energy," most of us don't know what we're talking about. According to EcoAlign, an eco-marketing group, the green gap isn't just about misusing words. Our lack of understanding contributes to a "growing misalignment" between our intention to become more green and our ability to do so. Unless we get to know the new vocabulary, we run the risk of committing the kinds of eco-errors that could lead to ecocide -- or, worse, an entirely avoidable ecopolypse.

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The ApocaDocs say:

Language defines cognition, said Chomsky -- so let's start talking, since it's clear our cognition needs a boost.
(and really, ecopolypse? who do they think they are, making up words?)

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