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Scientists set out to measure how we perceive 'naturalness' http://apocadocs.com/s.pl?1215094508
Scientists at the National Physical Laboratory (NPL) are working towards producing the world's first model that will predict how we perceive naturalness. The results could help make synthetic products so good that they are interpreted by our senses as being fully equivalent to the 'real thing', but with the benefits of reduced environmental impact and increased durability.... Ruth Montgomery of the National Physical Laboratory, said: "Our senses combine to identify natural materials. But what are the key factors, is it colour, gloss, smoothness, temperature?... The focus of the research is wood, fabric and stone, but once the data is combined the aim is to produce a predictive computer model that will work for other materials. If successful the range of applications would be huge. For instance, synthetic mahogany furniture that is indistinguishable from the natural material, but won't rot or be attacked by woodworm or artificial grass so good that they use it on Wimbledon's Centre Court."
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Client: "Synthetic material!?"
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